This collaboration will enable the release of new songs from a range of artists across WMG’s music catalog.
OneOf recently announced a partnership with Warner Music Group to create exclusive NFTs for the American record label giant.
Launched in September, the NFT platform specialized for music is built on the Tezos blockchain. It leverages energy-efficient minting.
WMG enters the metaverse and steps up its NFT game
According to the announcement, Quincy Jones, a musician and producer, announced the launch of a new platform for NFTs. The new platform will enable music gems from the WMG’s legendary catalog to hit the market as exclusive NFTs.
Oana Ruxandra is the Chief Digital Officer and Executive Vice President at Warner Music Group:
“Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible,”
Earlier this month, WMG announced a partnership with Blockparty, a digital collectibles platform that leverages a suite of tools for creating verifiably unique, connected NFTs, and a decentralized exchange (DEX) that allows NFT swaps.
In addition to a few NFTs, the record label giant is also stepping up its NFT game, and is even announcing its entry into the metaverse.
It was just days ago that the record label inked a strategic partnership to create the first music world in The Sandbox gaming metaverse.
The collaboration enabled WMG talent to appear in The Sandbox, giving the music community innovative music experiences taking place on WMG LAND.
An Eco-Friendly NFT Platform For The Music Community
OneOf is a NFT platform that offers solutions for artists and fans to enter the space without having to deal with the high costs of minting NFTs.
“From collectibles to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry.”OneOf CEO, Lin Dai
The GRAMMY Awards recently announced a three-year partnership with OneOf to mint the first-ever Keith Richards NFT.
“We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on blockchain,”
A previously unreleased demo recording made by Whitney Houston sold in an auction on the eco-friendly NFT platform for $1 million. It became the highest priced NFT auction item on Tezos.
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